Case Study: Aurora Adeleigh – Wedding Photo
+ Video brand.
Aurora Adeleigh received a responsive, SEO-optimized e-commerce website, professional video commercials, high-quality product photography, and a new social media presence on Instagram, and Facebook with strategic content and analytics.
Website Design
Our team at TrendTap designed and developed a custom site tailored to showcase Aurora Adeligh. We focused on a clean, elegant design with high-resolution galleries, client testimonials, and an integrated booking system.
Discovery Phase: We conducted in-depth consultations to understand Aurora's style—romantic, candid, and timeless.
Design & Development: Incorporated responsive design for mobile users, SEO optimization for wedding-related searches, and a blog section for sharing behind-the-scenes stories.
Launch & Optimization: Post-launch, we monitored analytics and made tweaks, resulting in a 40% increase in organic traffic within the first three months.
Commercial Work
To bring Aurora's work to life, we created a series of short video commercials. These were designed for YouTube ads, social media, and her website, emphasizing emotional storytelling over static images.
Concept Development: Scripted narratives around real wedding stories, focusing on themes like "Eternal Moments" and "Love in Focus."
Production: Filmed with professional crews, including drone shots and slow-motion sequences, edited with custom music and voiceovers.
Distribution: Ran targeted ad campaigns on platforms like Facebook and Instagram, reaching over 500,000 potential clients in the wedding demographic.
These videos garnered 200,000 views in the first campaign alone, leading to a 52% uptick in inquiries.
Aurora's portfolio needed professional polish to stand out. TrendTap organized multiple commercial shoots to create a cohesive visual identity.
Planning: Selected scenic locations like beaches, historic venues, and urban settings to diversify offerings.
Execution: Used top-tier equipment for high-resolution images, with post-production enhancements for color grading and retouching.
Integration: These photos were used across their website, socials, and print materials, establishing a signature look.
Social Media
Starting with zero followers, we built Aurora's social presence on Instagram, Facebook, and TikTok, turning them into powerful lead-generation tools.
Setup & Strategy: Created profiles with branded bios, logos, and content calendars focused on engagement.
Content Creation: Posted daily mixes of portfolio highlights, tips for couples, reels of wedding prep, and user-generated content.
Growth Tactics: Implemented hashtag strategies, collaborations with influencers, and paid boosts, growing her Instagram to 50,000 followers in under a year.
Engagement rates soared to 8%, far above industry averages, driving direct bookings and community building.
Breakdown
Full Report
TrendTap Digital's holistic approach not only built the digital foundation but also propelled Aurora Adeleigh to local market dominance.
Web Design
Digital Advertising
Full Service Branding
Commercial Video
Commercial Photo
Content